Instagram Reels may not be the newest feature to hit Instagram, but they certainly have the potential to be one of the most helpful for business owners and entrepreneurs alike. So what exactly are Instagram Reels? And how can you use them to grow your brand and engage your followers? We’ve put together this guide on use Instagram Reels for businesses to answer these questions. Read on to learn everything you need to know about these new Instagram tools!
What are Instagram Reels?
An Instagram reel is a video gallery on your profile page. You can add photos and videos to a reel, which plays in succession as a looping video when someone clicks on it. Unlike other forms of social media, where you’re limited to 140 characters (Twitter) or several static images (Pinterest), Instagram reels allow businesses to present their best foot forward with a short video that makes an impression and sells their product or service. There are only two types of Instagram accounts you can choose from personal or business. This guide covers how each one differs and how you can use Instagram reels for business success.
Why use Instagram reels for business?: Like other forms of social media, you want to use an account if it can help you sell your product or service. While using your account may attract some customers, using a business account is worth your time. It provides several benefits: increased visibility on search engines like Google and Bing, linking back to your website, providing video interaction with customers, and instant downloads. Your business reel will appear in a separate spot on your profile page next to your bio. When you choose between personal and business settings, keep in mind that brands are encouraged to make their accounts public so they can be discovered easily. You can upload reels directly from desktop computers without first downloading additional software.
Use Instagram Reels For Business By Creating an Awesome Reel?
Most of us get excited when we think about use Instagram reels for business. And as we take a closer look at them, it’s no wonder why: these powerful little videos are a great way to show off what you’re good at and maybe just what your followers have been looking for. But there are a few things you should know before getting started!
It doesn’t have to be complicated. A simple reel can work wonders with a short sound bite from you and your services or products. Start by telling us about yourself and your business. Show us where you work and what you do for your clients; let us see why you are confident in your ability to get results. Then show off some of your best work! If needed, you can even add a short audio track over it (we recommend staying away from lyrics that may come off as too salesy). It’s easy to make a great first impression with an Instagram reel – give it a try!
Use Instagram Reels For Business By Putting Authentic Content.
You can’t just start throwing everything in your Instagram reel—if you do, people will know it. That goes for both audio and visual content. You have to make sure that every single clip makes sense on your reel and that it fits with your brand. Also, be wary of placing clips in their default order in a player, as it can look disorganized and almost accidental.
Yes, your reel should have all your best content in one place. People will know that you didn’t make any effort to create it, and they’ll tune out. They won’t follow you if they don’t listen to your message or value what you do. And if no one is following you, why would anyone want to work with you? That’s not just bad for business—it hurts real relationships, too! So take some time and care when putting together your reel; post it on Instagram and make sure it sounds good when played back before posting for everyone to see!
SUse Instagram Reels For Business By Using Different Reels for Different Purposes?
Generally speaking, yes. Like Facebook and Twitter posts, it’s wise to have different reels for different purposes, each with its own goals in mind. You can tap into your audience using different messaging and tactics depending on where you post. Need more detailed info? Please keep reading for our comprehensive guide on use Instagram reels for business.
We suggest you start with a handful of different reels; you can always add more later. Each reel should focus on a specific goal, from increasing brand awareness to driving conversions and sales. You can spread your efforts and ensure every post serves a purpose with multiple reels.
One example of an effective strategy is using different content for weekdays versus weekends. If you have time during your week, consider posting some fun/creative photos that showcase what it’s like to work at your company or product/service offerings. Your followers will get a sense of who you are as a business, but they’ll also feel encouraged to stop by during their free time if they see some eye-catching photos that catch their attention. You could even use these posts as opportunities to drive people towards a new piece of content or offer related products or services.
Use Instagram Reels For Business Using Entertainment With Education in your Instagram Reels.
One of my favorite ways to use Instagram reels for business is to entertain people with entertaining videos, then educate them on my product or service. Example: If you were selling table tennis equipment, you could do a video that reviews products from your competitors and then tie them into your product. Example: Show a competitor’s robot returning machine review and discuss why it isn’t as good as yours in terms of ease of use and controllability.
A photo and video editing software such as Adobe Photoshop Express is great for making your images pop. Look at Instagram pages like Buzzfeed, BBC Earth, and Planet Earth for examples of awesome images that add humor or emotion to their posts. Entertaining people in a way that makes them want to listen more is one of my favorite ways to make your posts successful on Instagram.
Use Instagram Reels For Business By Spotlighting Products And New Releases.
Here’s our marketing team showcasing one of our newest products. Use hashtags: Let’s talk about #successfulmarketingstrategies and how to use Instagram reels for business. Embed pictures on your website. Showcase unique features: We will look at some of our favorite features in Instagram reels. Highlights of new uploads: Check out our new testimonial reel on #companyvision. Do weekly spotlights on something specific—highlight new accounts and photos. Build engagement by asking your followers questions like: What are you most excited about right now? What are you proudest of? What would you like to learn more about?
What would it be if you had a magic wand and could make one change? Use polls to get feedback from customers or fans. Use polls to engage with customers and get them involved with your brand. Giveaway freebies: When we give away freebies, people love us! Use Instagram reels for business and give away free stuff every once. Offer exclusive sneak peeks: Another great way to use Instagram reels is through exclusive sneak peeks into upcoming releases, sales, or promotions before they happen! This will build anticipation among your audience and help them feel like they’re part of an exclusive club that only gets access to things other people don’t have access to!
Use Instagram Reels For Business By Revealing Offers, Promotions, Upcoming Events.
Reveal offers are an easy way to get your audience excited about upcoming promotions or events planned for your business. This is one of my favorite features on Instagram because it makes people feel like they are a part of something. When creating your offer reveal, remember to keep it short and sweet—you don’t want to overwhelm people or make them feel like they have to view another post to find out what they can expect in-store. Instead, choose a few details that will have them eagerly waiting for your next reveal!
One of my favorite ways to do an offer reveal is by creating a collage of products from your online store. This tactic can be used when you’re preparing for an event or sale, and it makes people feel like they can see exactly what they can expect if they visit your store. To set up your reveal, create a grid on Canva that includes images of all of your products, and then overlay your copy to show details about special promotions or sales.
When deciding whether to use a video reel, ask yourself if it would better serve your audience by watching it or reading about it. Whether you opt for a reel or a post, consider what you want your potential customers to take away from your video and whether they’d better comprehend that information with an engaging display in their feed or text on their screen.